Recent developments in the MMO industry have led some to believe that World of Warcraft will one day indeed become free-to-play. The addition of micro-transactions in the form of the Blizzard Pet Store as well as several notable games such as Lord of the Rings Online switching to the free-to-play model have stoked the embers of the discussion.
A recent news story on pcgamer.com features some quotes from WoW lead designer Tom Chilton who even goes as far as saying that, “at some point, it may not make sense for us to have a subscription fee.” These are some strong words from someone in the know and they lend credibility to the WoW free-to-play prophets.
I’ve personally had several discussions with a somewhat deranged individual who claimed that WoW would become free-to-play eventually. Generally I would scoff at him and call him crazy but I may have to eat my words, although it does seem that Chilton and the rest of the Blizzard team realize that this is not an option for the near future. With Cataclysm around the corner, the Warcraft well is far from dry and so far the nature of the free-to-play model has been a way to stay competitive. World of Warcraft is still beyond competitive.
The implementation of the micro-transaction free-to-play model is a scary proposition to me personally. One thing that makes WoW so wonderful is the fact that everyone starts at the same ground level and what you do from there is what sets you apart from the rest of the players. If there were a division on what content was available based upon the amount of money a player was willing to spend then I believe many players would step away from the game. However, if the micro-transactions were limited to aesthetic items and novelties then I do believe that WoW could stay profitable if the day comes when it is not the undisputed subscriber king of the MMO landscape.
It’s always going to be tricky to change the way a game is distributed so drastically but if Blizzard has proved anything over the lifetime of World of Warcraft it is that they are thoughtful and deliberate about making these sorts of decisions and I expect that will not change anytime soon.
What do you guys think? Post some comments and share your opinions.




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